Mission,Vision and Goals

The best banking experience in Turkey

Vision

​To become a sustainable leader by rendering excellent banking experience and supporting Turkey’s growth

Mission

To become the most admired Turkish company continuously deliverıng great value to its stakeholders via ıts highly skilled human resource


Strong Foundations

  • Strong domestic controlling ownership structure
  • Highly-qualified human capital
  • Turkey’s most valuable bank brand,
  • Long-term strategic management with successful implementations,
  • 840 branches across Turkey and high-tech distribution channels,
  • The innovative power of Turkey with countless firsts in the sector,
  • A stable and extensive broad funding base,
  • High return on equity and strong asset quality with a focus on sustainability,
  • A robust capital structure with a capital adequacy ratio of 14.2%,
  • Superior asset quality as well as low non-performing loans ratio of 2.3%,
  • High level of efficiency with an operational costs/assets ratio of 1.6%.

Strategic goals

  • Achieve a long-term sustainable return on equity of at least 15-17% and create high value for all our stakeholders
  • Be a leader in Turkish banking sector in terms of key market shares,​
  • Be the best bank in Turkey in terms of customer experience and satisfaction,
  • Be the most valuable bank in turkey. ​