Mission,Vision and Goals

The best banking experience in Turkey

Vision

​To become a sustainable leader by rendering excellent banking experience and supporting Turkey’s growth

Mission

To become the most admired Turkish company continuously deliverıng great value to its stakeholders via ıts highly skilled human resource

Strategic goals

  • Achieve a long-term sustainable return on equity of at least 14-16%,
  • Lead Turkey’s banking sector in terms of key market shares,
  • Be the best bank in Turkey in terms of customer experience and satisfaction,
  • Be the most valuable bank in turkey. ​


Strong Foundations

  • Turkey’s most valuable bank brand,
  • One of Turkey’s most valuable companies,
  • Long-term strategic management with successful implementations,
  • 901 branches across Turkey and high-tech distribution channels,
  • The innovatıve power of Turkey with countless firsts in the sector,
  • A stable and extensive broad funding base,
  • Sustainable profitability with one of the highest return on equity and assets,​
  • A robust capital structure with a capital adequacy ratio of 14.8%,
  • Superior asset quality
  • Low non-performing loans ratio of 2.1%,
  • High level of efficiency with an operational costs/assets ratio of 1.6​%,
  • Potential for faster growth thanks to low leverage,