Core Values, Vision, Mission, Strong Foundations and Strategic Goals

Our Core Values

  • We are built upon your trust
  • We exist because of our clients
  • We do what's right
  • We stand out through innovation
  • We give back


  • To be the leading bank that drives Turkey into the future


  • Creating superior and sustainable value for all our stakeholders through innovative and reliable financial services

 Strong Foundations

  • Strong, local majority shareholder,
  • Solid capital, 
  • Highly-qualified team,
  • Prudent risk management and robust asset quality,
  • Proactive ALM and strong liquidity,
  • Favorable cost base and high efficiency,
  • Stable and broad-based funding mix,
  • Well-diversified and sustainable revenue generation,
  • Innovative initiatives that herald the future of banking

Strategic Goals

  • Being the best bank in Turkey in terms of customer experience and satisfaction
  • Maintaining strong asset quality through efficient risk management
  • Preserving our competitive cost structure
  • Ensuring a superior customer experience in all channels
  • Enhancing customer value through innovative solutions
  • Building the future of banking by investing in people, technology and advanced analytics