Core Values, Vision, Mission, Strong Foundations and Strategic Goals

Our Core Values

• We are built upon your trust
• We exist because of our clients
• We do what's right
• We stand out through innovation
• We give back

 Vision

• To be the leading bank that drives Turkey into the future

 Mission

• Creating superior and sustainable value for all our stakeholders through innovative and reliable financial services

 Strong Foundations

• Strong, local majority shareholder,
• Solid capital, 
• Highly-qualified team,
• Prudent risk management and robust asset quality,
• Proactive ALM and strong liquidity,
• Favorable cost base and high efficiency,
• Stable and broad-based funding mix,
• Well-diversified and sustainable revenue generation,
• Innovative initiatives that herald the future of banking

Strategic Goals

• Being the best bank in Turkey in terms of customer experience and satisfaction
• Maintaining strong asset quality through efficient risk management
• Preserving our competitive cost structure
• Ensuring a superior customer experience in all channels
• Enhancing customer value through innovative solutions
  
• Building the future of banking by investing in people, technology and advanced analytics