Mission, Vision and Goals
Vision
To become the most admired company, with the best people, constantly delivering outstanding results
Mission
To provide the best banking experience in Turkey, offering outstanding value for its stakeholders
Goals
- Achieving a long term sustainable ROE of over 22%
- Increase total assets market share from 13% to 20% as of 2011
- Take the first place in the "Best Place to Work" rankings
- Become the company with the most valuable brand name in Turkey
Foundations of Akbank's Strength
- Turkey's most valuable bank
- The most profitable banking operations among privately owned banks in Turkey
- The highest credit ratings to be given to a bank in Turkey
- 715 branches located throughout the country
- An extensive and stable funding base
- A wide-ranging customer portfolio with the ability to attract new customers
- A robust capital structure and a high capital adequacy ratio
- An extensive and diversified loan portfolio with a low NPL ratio
Mission, Vision and Goals 
