Akbank Roof Account is a current account where services provided to consumers are combined under a single "roof" meeting the cash management requirements of the customers.
The Roof Account has been designed to provide Akbank customers a quality service and to facilitate banking transactions by saving time. The number of Roof Accounts reached 877,000 as of December 2004 and the Bank realized a considerable savings as a result. In addition to cutting transaction costs, this account also reduced the operational costs of branches, increased the average number of products per customer, boosted the product utilization rates, activated passive customers and enabled the Bank to acquire new customers in the long run. As was the case in 2003, the Roof Account demonstrated significant performance with regard to product penetration, operational efficiency and customer satisfaction.
Akbank Roof Account
Akbank Roof Account is a current account where services provided to consumers are combined under a single "roof" meeting the cash management requirements of the customers.
